WWF Poster

College Project

Brief: The goal of this project was to use photoshop skills to manipulate two images together and create a powerful advert that conveys a social or environmental message.

Execution: I chose to create an advert that raises awareness about the cruelty of using animals for clothing. I merged an image of a cheetah and an image of a skull with a zip. The zip is pulling the cheetah’s skin off, revealing the skull underneath. This creates a shocking and disturbing effect that captures the viewer’s attention. The headline “Our death, your style.” reinforces the message that wearing animal fur or leather is killing innocent creatures for fashion. The advert uses a black and white colour scheme to create a contrast and emphasize the seriousness of the issue.